Where We Actually Started
Back in 2019, I was sitting across from someone who'd spent three years building what they thought was a solid business idea. Turned out they'd never actually tested whether anyone wanted to pay for it. That conversation stuck with me.
firalumapraevia grew from those kinds of moments. We noticed a pattern—smart people with energy and ambition, but they were making decisions based on assumptions rather than research. The Australian market felt particularly underserved in terms of practical financial education that didn't just repeat generic startup advice.
So we built something different. Not a course factory or a consultant farm. Just a straightforward resource where people could learn how to evaluate business ideas with actual financial reasoning behind them.
What Guides Our Work
Honest Assessment
We tell you when an idea needs more work. Sometimes the best advice is to pivot before you've invested too much.
Practical Learning
Our programs focus on financial modeling and market validation—skills you'll use immediately, not theoretical frameworks.
Real Context
Every example we use comes from actual Australian businesses. We don't rely on Silicon Valley case studies that don't translate here.
How We Help People Think
Question First
Before we explore any idea, we spend time understanding what problem it's actually solving. Many concepts fall apart at this stage—and that's okay. Better now than after you've quit your job.
Numbers Next
We walk through basic financial projections together. Not complicated spreadsheets with forty tabs, just realistic revenue models and cost structures that make sense.
Test Small
You learn how to validate assumptions with minimal investment. Run small experiments, talk to potential customers, adjust based on what you discover.
Who's Behind This
We're a small team based in Sydney. No corporate hierarchy or fancy titles—just people who care about helping others make better financial decisions.
Brynn Tessler
Director of Strategy
Brynn spent eight years in corporate finance before realizing she preferred working with people who were building something from scratch. She designs our curriculum and leads most of our workshops.
What We're Actually Trying To Do
Our goal isn't to turn everyone into entrepreneurs. Some business ideas shouldn't happen, and recognizing that early can save years of frustration.
What we offer is clarity. You'll understand the financial fundamentals well enough to evaluate opportunities realistically. Whether you move forward or decide to stay in your current role, you'll make that choice with better information.
We're building resources for the Australian market specifically—addressing regulatory considerations, funding realities, and customer behaviors that are unique to this region.
Want To Learn More About Our Programs?
Our next cohort starts in September 2025. We'll cover financial modeling, market research methods, and practical validation techniques over twelve weeks.
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